Six thought-provoking and profound marketing trends

profound marketing trends

Each year, Mary Meeker compiles a wide-ranging report on the top Internet trends on behalf of venture capitalist firm KPCB. The report goes on for 213 pages. And do you have time for that? No!

That’s why Tom Webster and I distilled the report into the profound marketing trends that will have the biggest impact on you. Some of the ideas we cover in our new podcast are:

  • Why “viral” is more is more viral that ever and how Facebook Live will become the ultimate in reality TV and a revolution in journalism.
  • Why self-driving cars will dramatically change our behaviors and unleash new personal productivity.
  • The economic battle for your business may get down to music, movies, books, and switching costs. Will Facebook need to get into the music business?
  • The game-changing technology of voice recognition accuracy.
  • The malignant complexity of data and the vulnerability of a “single-source” supply channel.

Pretty interesting stuff? If that wasn’t enough, it’s the third anniversary of The Marketing Companion and Tom and I have a traditional gift change to remember. Let’s get to it!

Resources mentioned in the podcast:

Jeff Jarvis

Blog post on self-driving cars and the future of content

If you can’t access the edition above, click on this link to listen to Episode 79

Please support our extraordinary sponsors. Our content is free because of their generosity.

Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletterThe Full Monty, the best weekly curation of digital news.

BuzzSumoBuzzSumo is the world’s best way to discover, analyze and amplify your content. Run over to BuzzSumo today for a 14 day free trial. Beyond data, BuzzSumo offers priceless insights to take your marketing to the next level.

Check out BuzzSumo’s powerful technology to look at the hottest content trends down to the hour!

Screenshot 2016-04-04 10.00.58Affinio is now offering a FREE eBook co-authored with Mark Schaefer called How to Identify, Understand and Grow Your Ideal Content Audience. Check it out, as well as their new free Discovery tool.  Affinio is an advanced audience intelligence platform that leverages the interest graph to understand today’s consumers. Using our deep learning and custom network engine, Affinio is able to analyze these connections to develop a social fingerprint for each user.  Affinio’s customers use this data to: Build in-depth data-driven personas; Understand their audience; Conduct competitive analysis; Identify ideal influencers and sponsorship opportunities; Build data-driven content strategies that resonate; Place highly targeted ads with data-backed creative.

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