By Mark Schaefer
“Social media marketing changes everything.” I’ve heard that a lot … but is it really true?
When I think about it, the fundamentals of marketing really have not changed that much. In fact, I could argue that they haven’t changed in hundreds of years.
Here’s a marketing lesson from my grandfather, a man who never took a college class, but who knew a thing or two about marketing his business.
If you can’t view the video above, you can see it here on YouTube: Marketing lessons from my grandfather