Social media marketing lessons from my grandfather, the plumber

marketing lessons

By Mark Schaefer

“Social media marketing changes everything.” I’ve heard that a lot … but is it really true?

When I think about it, the fundamentals of marketing really have not changed that much. In fact, I could argue that they haven’t changed in hundreds of years.

Here’s a marketing lesson from my grandfather, a man who never took a college class, but who knew a thing or two about marketing his business.

If you can’t view the video above, you can see it here on YouTube: Marketing lessons from my grandfather

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