Artificial intelligence, real-life marketing

By Mark Schaefer

The inevitability of a business world dominated by artificial intelligence seems to be the headline of the day, and yet the notion for many marketers may seem distant and unreal. On our Marketing Companion podcast, Tom Webster and I have been toying with this subject for years and decided it was time to devote a full-blown episode to the topic.

Artificial intelligence and marketing — what’s real, what’s now, what’s ahead? Our latest episode is a far-ranging discussion that gets into:

  • Customer service — brighter days ahead
  • The incremental change that is happening now
  • AI as a source of innovation
  • The revolution in marketing technology … it’s more than automation
  • The impact on our jobs (Tom and I disagree on this point)

You won’t want to miss this timely and important discussion. All you need to do is click play:

If you can’t access the episode above, click on this link to listen to Episode 104

Other ways to enjoy our podcast

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Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty and his new podcast available here: fullmontyshow.com.

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