Is it just me, or does it seem like the ad industry is a hot mess?

ad industry

It seems like everywhere you look the news is bad for the ad industry. In just the last few weeks, the news has reported …

  • The stock value for many large agencies is in decline as company billings fall.
  • Traditional ad impressions are down almost everywhere as newspapers, radio, and magazines struggle to survive.
  • Many of their customers — the big CPG brands — are cutting ad spending as their most valuable products struggle to be relevant to today’s digital consumers.
  • Ad blocking continues to rise in developed nations (Ad Age called it an “apocalypse”)
  • Many companies are bringing the rising areas of influence and content marketing in-house to save costs and maintain direct relationships.

Like I said … a mess.

What’s the future of Madison Avenue and how does it turn things around in this rapidly changing world? That would be a fun discussion to have … which is exactly what Tom Webster and I do in this new episode of The Marketing Companion.

You won’t want to miss this scintillating analysis!

Click on this link to listen to Episode 112

Other ways to enjoy our podcast

Resource mentioned in this episode

WSJ article on advertising decine

Ani Alexander, our podcast producer

Please support our extraordinary sponsors. Our content is free because of their generosity.

Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty and his new podcast available here: fullmontyshow.com.

typeformThe results don’t lie: Typeform has a 57% completion rate on surveys, against the industry average of 20% (according to Survey Gizmo). The difference? Typeform’s one-question-at-a-time interface creates a memorable user experience. Use images, animated GIFs, and even video to express yourself more fully. And Typform integrates with your favorite tools including Google Sheets, MailChimp, Airtable, and hundreds more. Remember: What you ask matters. How you ask is everything. Go to Typeform.com/companion to receive a special 30 percent off discount for our podcast fans!

Between 30 percent and 50 percent of your online visitors use your website’s search function. But analysis proves that customers rarely see the precise content that leads to a sale. Why leave this conversion opportunity to chance? Deliver search results that create sales conversions by deploying the powerful machine learning intelligence of Site Search Inspector from SoloSegment. Site Search Inspector can be set up quickly and continuously “learns” how to improve your search conversions. Visit the SoloSegment discount page to get 10 percent off your order for Marketing Companion fans!

Illustration marked safe for re-use by Unsplash.com

All posts

The Marketing Companion Podcast

Why not tune into the world’s most entertaining marketing podcast that I co-host with Tom Webster.

View details

Let's plot a strategy together

Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.

View details

Close