Cocooning consumers and other mesmerizing mega-trends

cocooning consumers

Sheryl Connelly, Ford global consumer trends and futuring manager (yes, I guess futuring is a verb now?) recently published her fifth annual examination of consumer mega-trends.

Tom Webster and I found this to be an exceptional piece of work and an outstanding topic for our podcast. The trends we examine include:

  1. Cocooning consumers: Global upheaval is evident in everything from politics to pop culture, and people are responding to these changes in polarized fashion. As divisiveness grows, a sense of being overwhelmed intensifies. Consumers are hungry for inventive ways to cope and adapt.
  2. The Compassionate Conscience: With an omnipresent news cycle, we are more aware than ever of the challenges consumers face around the world. People are becoming more reflective of their roles in society and more focused on how they can be more engaged.
  3. Retail Therapy: Many consumers are on an endless hunt for something new and different – seeking material goods or experiences that bring happiness. As services aiming to provide efficiency experiences proliferate, consumers now find they can buy the one thing that was never for sale – time
  4. Helplessly Exposed: Big Data claims to be able to interpret our behaviors, which in theory should help consumers. But with Big Data can come Big Bias, and once personal information is relinquished, all consumers can do is hope companies use it responsibly.
  5. Technology’s Tipping Point: Virtual reality, artificial intelligence and autonomous technology – long far-fetched notions – are now being incorporated into our daily lives. Worldwide, humans are wondering what the onslaught of intelligent technology will mean for society.

If this were not enough, you can help us cast the all-new Marketing Companion Movie. You’ll have to hear it to believe it I suppose. Click to listen!

Click on this link to listen to Episode 120

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Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty and his new podcast available here: fullmontyshow.com.

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