The future of the digital marketing agency with Mitch Joel

digital marketing agency

By Mark Schaefer

There’s probably no person I know better-equipped to analyze the future of the digital marketing agency than Mitch Joel, president of Mirum.

mitch joel and digital marketing agencyMitch has been a friend for many years and I’ve admired his forward-looking take on all things digital. He’s connected to the industry titans and immersed in the trends and opportunities in the marketing business.

I had an amazing opportunity to host Mitch on the latest episode of The Marketing Companion and talk about:

  • Where the digital marketing agency is growing and why
  • The digital marketing agency arms race — how is technology changing the competition?
  • The role of agencies as arbiters of marketing technology and why this a surprising twist.
  • The three considerations for deploying Artificial Intelligence to win in the marketplace.
  • The eCommerce on-ramp — Hear why Mitch claims that every agency and brand needs to go deep with Amazon.

You won’t want to miss this extraordinary episode!

Click on this link to listen to Episode 121

Other ways to enjoy our podcast

Please support our extraordinary sponsors. Our content is free because of their generosity.

Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty and his new podcast available here: fullmontyshow.com.

brand2488% of Consumers check online before making a purchasing decision. Brand24 gives you instant updates about what your customers are saying about you. Now you can give them timely responses and give your customers peace of mind. With Media monitoring you can search the web for key topics, trends, or discussions. Brand24 enables you to reach customers, so you can react and engage quickly to real-time comments made about your brand. Imagine having all your channels in one place – that’s Brand24. Plus, with Apple and Android apps, you can track customers, trends, and insights on the go. At Brand24.com/companion you’ll receive THREE MONTHS FREE, just for our podcast fans!

SoloSegment’s Site Search Inspector illuminates a huge blind spot for marketing teams and helps them unlock the revenue trapped there. If you’re like 85% of companies, you have no idea what’s going on in your site’s search engine. You either don’t have measurements or you ignore what you have. Up to 30% of your visitors search and they could be your best customers. Site Search Inspector targets the site search customer experience with a set of proprietary measures designed to improve success. They’re so convinced you’re going to improve your success rates, they’ve tripled the free trial period to 45-days and they’re offering 10% off an annual subscription. You can find this special offer on solosegment.com/companion

Vast Conference has a mission is to make conference calling simple. We have a decade of experience helping small, medium to large size businesses in all different industries with their instant and operator assisted conferencing needs. We can accommodate up to 6,000 participants on a single conference call, and will do over 1 billion conference minutes this year. We have great audio quality, instant call service, and have reliable screen sharing feature. For larger high-touch events, you’ll have a core group of US-based events specialists familiar with your team that regularly work your events. With all our clients we strive to be an extended part of their team to provide support and always deliver top-notch service. Check out a special Marketing Companion offer at https://www.conferencecalling.com/trialoffer

Illustration courtesy Unsplash.com

All posts

The Marketing Companion Podcast

Why not tune into the world’s most entertaining marketing podcast that I co-host with Tom Webster.

View details

Let's plot a strategy together

Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.

View details

Close

Send this to a friend