The new marketing career: What do you need to do to remain relevant?

marketing career

By Mark Schaefer

On the new Marketing Companion episode Tom Webster and I explore our illogical work histories and what we’re doing to assure that we have a meaningful and relevant marketing career in the future. Tom and I have cumulatively been working in marketing for more than 50 years. In this podcast, we peel back the curtain talk about our work, our path, and out future.

In this show you’ll learn:

  • How Tom was derailed from his career as an English professor.
  • The time I worked with Jon Benet Ramsey’s mother.
  • The job Tom held for one day.
  • How I learned sales and marketing by guessing weights.
  • The one job Tom said he would have paid to do.
  • The event that made me decide to go into marketing.
  • How I got into a prestigious MBA program on an EEO appeal.
  • Why Tom uses a magic act as an analogy for his career growth.
  • The area I am going to be studying next to prepare for the marketing future.

I hope you’ll listen to this fascinating discussion and subscribe to our show!


Click on this link to listen to Episode 122

Other ways to enjoy our podcast

Please support our extraordinary sponsors. Our content is free because of their generosity.

Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty and his new podcast available here: fullmontyshow.com.

brand2488% of Consumers check online before making a purchasing decision. Brand24 gives you instant updates about what your customers are saying about you. Now you can give them timely responses and give your customers peace of mind. With Media monitoring you can search the web for key topics, trends, or discussions. Brand24 enables you to reach customers, so you can react and engage quickly to real-time comments made about your brand. Imagine having all your channels in one place – that’s Brand24. Plus, with Apple and Android apps, you can track customers, trends, and insights on the go. At Brand24.com/companion you’ll receive THREE MONTHS FREE, just for our podcast fans!

SoloSegment’s Site Search Inspector illuminates a huge blind spot for marketing teams and helps them unlock the revenue trapped there. If you’re like 85% of companies, you have no idea what’s going on in your site’s search engine. You either don’t have measurements or you ignore what you have. Up to 30% of your visitors search and they could be your best customers. Site Search Inspector targets the site search customer experience with a set of proprietary measures designed to improve success. They’re so convinced you’re going to improve your success rates, they’ve tripled the free trial period to 45-days and they’re offering 10% off an annual subscription. You can find this special offer on solosegment.com/companion

Vast Conference has a mission is to make conference calling simple. We have a decade of experience helping small, medium to large size businesses in all different industries with their instant and operator assisted conferencing needs. We can accommodate up to 6,000 participants on a single conference call, and will do over 1 billion conference minutes this year. We have great audio quality,instant call service, and have reliable screen sharing feature. For larger high-touch events, you’ll have a core group of US-based events specialists familiar with your team that regularly work your events. With all our clients we strive to be an extended part of their team to provide support and always deliver top-notch service. Check out a special Marketing Companion offer at https://www.conferencecalling.com/trialoffer

Illustration courtesy Unsplash.com

All posts

The Marketing Companion Podcast

Why not tune into the world’s most entertaining marketing podcast that I co-host with Tom Webster.

View details

Let's plot a strategy together

Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.

View details

Close

Send this to a friend