Case study: Winning the #WorldCup with Epic Content

EPIC CONTENT

By Mark Schaefer

For the last few years I’ve been using a favorite case study in my university marketing classes. It’s an inspiring story about how Nike used content in a very effective way to create massive buzz during the World Cup event.

epic content

Fabio Tambosi

In a wonderful stroke of luck, I got to meet the man behind this world-class marketing campaign, Fabio Tambosi. And in an even bigger stroke of luck, I got to interview him and hear his incredible story for the new episode of The Marketing Companion.

This is one of the most interesting and insightful discussions I’ve had in a long time. I learned a lot, including:

  • How a single insight from a 17-year-old soccer player changed the game for Nike.
  • The inside process of how Nike created a 360-degree marketing campaign from a single piece of content.
  • The collaborative creative process that brought together some of the biggest names in sports for a two-minute video.
  • Why the company invested heavily in micro-communities and influencers (“A company doesn’t need to be IN a city, it needs to be OF a city”)
  • The three emerging trends that represent the best future opportunities for marketers

You won’t want to miss these exclusive insights. Click here to listen:

Click on this link to listen to Episode 128

Other ways to enjoy our podcast

Please support our extraordinary sponsors. Our content is free because of their generosity.

Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty and his new podcast available here: fullmontyshow.com.

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