The Internet of Things can do everything from personalizing your marketing to helping save endangered species. On this episode Jason Shepherd, CTO of IoT and Edge Computing at Dell Technologies, […]
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By Brooke B. Sellas, {grow} Contributing Columnist Content distribution has been a BIG topic here on {grow} and around the social sphere. As Mark’s book, The Content Code explains, “great content […]
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When it comes to content projects, should you be a model of consistency or change with the times? How do you when to start or stop your projects?
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It was time to update a beloved book, but when Mark Schaefer attempted to create an AI-assisted book, the results didn’t make the cut.
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On the fifteenth anniversary of his blog, Mark Schaefer describes five reasons that “blogging changed my life.” It may have even saved his life.
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How do you market a radical new idea that could disrupt the global sports industry? A new Marketing Companion podcast episode dissects this riveting problem.
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OpenAI Founder Sam Altman made a cataclysmic prediction about the future of marketing. Author Mark Schaefer claims that AI does not mean the doom of marketing.
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How do you market to young people who don’t want to be marketed to? Here are nine ideas from the RISE community!
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An enigma: Purpose-driven marketing is essential to gain customer loyalty but it’s under attack because consumers don’t believe companies any more.
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