Audience or authenticity? Why building an audience strains your soul
We create content, but content also creates us. Building an audience takes authenticity, but it can also take it away.
Continue the inspirational journey of KNOWN with new case studies, ideas, and tips from author Mark W. Schaefer.
We create content, but content also creates us. Building an audience takes authenticity, but it can also take it away.
Mark Schaefer reflects on ten years of blogging, what it has meant to him and what it could mean to you.
In a world where being “known” is essential, self promotion for introverts is a struggle. Here are some ideas to overcome and be seen!
The Marketing Rebellion is here, ushered in by a new book from Mark Schaefer. How do you succeed in an ad-free, loyalty-free, funnel-free world?
Fake influencers might be getting all the attention but there are four legitimate ways to cut through the social media clutter and earn an audience.
The post explored the difference between influencer marketing and word of mouth marketing and examines how the strategies are blurring.
A Marketing Companion episode explores the shifting nature of professionalism in the workplace as well as developments from Facebook, Amazon, and Walmart.
John Espirian shares his experience finding his branding hook after a conversation with Mark, which led to being included in the book “KNOWN.”
Influencer marketing for small businesses might seem unattainable but these case studies show that it can be an effective strategy.
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