Personal Brand Versus Corporate Brand: Which is More Effective?
A surprising debate over the relative value of the personal brand versus corporate brand
A surprising debate over the relative value of the personal brand versus corporate brand
Shein and Temu seem to be breaking every eCommerce convention. Are these the new rules of marketing?
On the 10 year anniversary of my most famous blog post, we look at the impact of Content Shock and lessons from one of the most widely shared business blog posts in history.
I stopped growing my business. I’m leaving money on the table. And it’s all part of a plan that started 25 years ago.
I love exploring and learning about communities but was shocked when I received death threats in a beloved brand’s Discord Community!
Market dynamics are pushing creators and community to the forefront of marketing strategy. Influencers are wielding unprecedented power. Is it timwe to get onboard?
Creating a custom GPT is all the rage. Mark Schaefer and Paul Roetzer cut through the hype.
LinkedIn might be the most important social platform for business but if you depend on it to publish your content, you’re making a mistake.
New research shows the creator economy is 250% bigger than we thought, and a robust source of income for nearly 30 million Americans.
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