Why branding is rooted in evolution. We brand to survive.
Evelyn Starr looks at how your company hasn’t really had control over your brand – consumers do, and they brand to survive.
Evelyn Starr looks at how your company hasn’t really had control over your brand – consumers do, and they brand to survive.
Establishing a growing social media community is not easy and if you look at the math, it becomes even weirder!
Gaining first mover advantage is a popular social media strategy but it doesn’t work.
It’s not an influencer scam. It’s popularity, and it matters.
This post explores the three market disciplines that should be at the core of any marketing strategy.
Content distribution strategy is changing dramatically as the competition heats up. Success may depend on the word “who!”
TikTok is on a roll but is it right for you and your business? This post presents an analysis with five solid business considerations.
An industry thought leader shares how working with micro influencers is more profitable and productive than working with brand ambassadors.
The Uprising brought together 30 marketing thought leaders. And this is what happened next.
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