Why you can’t believe social media sentiment analysis (“It’s crap”)
There have been a number of studies pointing to the suspicious results of automated social media sentiment analysis. Here’s a simple idea that really works.
There have been a number of studies pointing to the suspicious results of automated social media sentiment analysis. Here’s a simple idea that really works.
The post showcases three successful and inspiring marketing examples from one of the world’s most creative cities, Berlin.
Organizational culture is the biggest predictor of marketing success, especially as we work to retain customers in an era without loyalty.
Influencer marketing for small businesses might seem unattainable but these case studies show that it can be an effective strategy.
Marketing lessons from KISS, a brush with Paula Abdul, and an unfortunate incident with holograms are just part of the fun on The Marketing Companion.
Nike rocked the world with a controversial and divisive marketing campaign. But research shows that may be doing exactly the right thing.
A customer service system meltdon created an epic Marriott Fail. Here is a lesson on what should have happened and change needed at the hotel chain.
Mars Dorian brings home three hot content trends he picked from conferences he attended in Europe, including story-selling
Gated content is a popular way to create value for a content marketing strategy. This post describes why this strategy might be working against you.
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