This annual research into new media trends is chock-full of insights and curiosities. Learn why you might need an audio strategy, the fastest tech segment right now, social media usage trends, wy YouTube means music, and more!
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Mark Schaefer provides an outlook of ten big ideas that will be driving the future of social media marketing in the next few years. He stresses the need to embrace the chaos!
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New research shows that content effectiveness declines as volume increases. Is content marketing sustainable under these conditions?
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A social media campaign wore down and ultimately destroyed a 146-year-old institution. It can be a weapon of change because social media never forgets
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By Mark Schaefer Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. Social media and social selling, Big Data and […]
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Where should we have our social media presence to optimize customer engagement? Snapchat? Facebook Live? Twitter? Maybe we’re asking the wrong question.
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By 2020 there could be millions of self-driving cars on the roadways of the world. What are the implications for driverless cars and marketing?
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Your most passionate fans are the key to driving economic benefits on the web. This is your Alpha Audience.
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The complexity of the customer journey has created a dark funnel for marketers. Luckily, emerging technology can help.
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