This large company just quit social media. Should you?
A UK restaurant chain quit social media which created a stir on the web and even mainstream media. Is this the start of a trend or a strange decision?
A UK restaurant chain quit social media which created a stir on the web and even mainstream media. Is this the start of a trend or a strange decision?
A step-by-step guide to getting a social media strategy started in your company.
In this revised and expanded version of a marketing classic, Mark Schaefer takes his beloved book Social Media Explained to a new level.
With the possibilities that search engines and social networks offer for micro-audiences, why not use them? Think twice, claims the author.
Mark Schaefer provides an outlook of ten big ideas that will be driving the future of social media marketing in the next few years. He stresses the need to embrace the chaos!
Creating an online course is a legitimate and popular option for internet monetization. Is it right for you? Go through this checklist to find out.
With the pressure to perform and build influence on the web, many people are buying fake followers, likes and comments. But in the end, true influence will win.
Here are 18 different sources of online revenue that propel my business. Would these sources work for you and your business?
Social media engagement is among the most popular marketing metrics. This post shows you why it may not be an indicator of business success.
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