Stop shoving social media down my throat
It’s time to step up and address one of the great myths pervading the social web — that an essential best practice is decentralizing social media marketing and pushing it down […]
It’s time to step up and address one of the great myths pervading the social web — that an essential best practice is decentralizing social media marketing and pushing it down […]
This is a video of me sleeping. Holy crap what a lousy picture. Nevertheless, you are going to love this video. Jay Baer and I usually see eye-to-eye but when […]
One possible answer: The Enterprise. No, no. Not the Star Trek kind of Enterprise (although that would be pretty cool). I mean using social media technologies internally, within the […]
An article in the Harvard Business Review caught my eye. It provided some evidence that allowing at least some social media employee freedom is good for the workplace We all […]
Zappos* is a successful company with a well-publicized, aggressive employee use of social media. In fact, it may be the most famous social media model in all of blogdom. They have 13 blogs, […]
The social web may be the most revolutionary marketing tool since the advent of radio. I don’t have to tell you why at this point. But for all the opportunities, […]
The GE Social Media Team: Gary Sheffer, Jen Walsh, Sean Gannon, Lisa Lanspery, Mike Eisenreich, Megan Parker and Vivek Kemp A few weeks ago I was introduced to GE’s social […]
A few months back I did a fun interview with Susan Wassel, the social media voice for Sharpie pens. Susan made me a believer. If you can bring pens to […]
In response to my post on the social media country club (perhaps ”fortress” would have been more apt?) many people agreed with the observations I made but also challenged, “what […]
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