Why ad agencies need to become software companies
The key to winning in the digital world is to turn data into value. That’s why ad agencies need to become software companies.
The key to winning in the digital world is to turn data into value. That’s why ad agencies need to become software companies.
Twitter is changing the world in profound ways. How we report, discover, connect, and inform ourselves has been changed forever
Can traditional TV production adapt itself to the leaner, quickly-changing standards for today’s online video content?
Do you need to join a movement before you buy something? Probably not. Sometimes, I just want a hamburger
How to find the best media and online advertising partners for your business in today’s increasingly complex media landscape.
Ad blocking seems to have the advertising industry in crisis but there doesn’t seem to be a unified plan to do anything about it. Why?
Chad Pollitt comments on the quickly shifting boundaries between media and brands, native advertising, and content shock
Is social media in the workplace a right?
In a world where “advertising” is a dirty word, maybe it’s time for a reality check. Sometimes social media marketing doesn’t work
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