Archive for the ‘Traditional media and advertising’ Category

A Bold Experiment in Paid Content

We are about to witness an extremely important experiment in journalism, marketing and the economics of the Internet. Last Friday, the 159-year-old New York Times, arguably the nation’s most important […]

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Content Marketing is not Journalism

Last week I attended an explosive panel discussion at SXSW. With the mild-mannered title of “Debating Brands’ Role as Publisher” sparks flew as Joe Pulizzi, founder of the Content Marketing Institute […]

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The Marketing Companion Podcast

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