Social media proficiency: A life skill?
While some companies try to contain the employee online presence, Cisco sees it as a life skill. Is social media proficiency the new competitive advantage?
While some companies try to contain the employee online presence, Cisco sees it as a life skill. Is social media proficiency the new competitive advantage?
Coke and Budweiser both featured Super Bowl ads with a theme of diversity and acceptance. One was an example of great brand-building, one was cheap schlock.
Hustle is the new black. But what is the true meaning of hustle today? Is business success all about you, or about them?
Today, the influence that provides an edge in our world is determined by how well you’re known. Being known is not the same as being famous. It’s not about having […]
Reputation matters and it can be destroyed even by a single incident. Here’s how to use technology and common sense to maintain a good company reputation.
The world’s most powerful tweeter is in the house. The White House, that is. What do you do if the president tweets you?
Sure, you can say whatever you want on social media. But are you aware of the long-term implications of politicizing your brand?
Sales are down, critics are on the rise, and Apple is falling behind on several key technologies. Is the Age of Apple over?
Attorney Kerry O’Shea Gorgone discusses trade libel and offers tips for minimizing legal risk in when publishing on behalf of a brand.
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