Three steps to avoid influencer marketing disaster
Influencer marketing holds lots of potential, and also peril. Here are steps you can take to avoid an influencer marketing disaster
Influencer marketing holds lots of potential, and also peril. Here are steps you can take to avoid an influencer marketing disaster
Advice from an experienced podcaster on choosing a podcast topic that appeals to your audience and aligns with your marketing goals.
You might not want to post employer reviews on Glassdoor anymore. Attorney Kerry O’Shea Gorgone explains why your reviews are no longer anonymous.
Attorney Kerry O’Shea Gorgone raises some legal questions brands should consider before launching loyalty programs.
Attorney Kerry O’Shea Gorgone offers tips for creating a contract to use when engaging in influencer marketing.
A podcast interview can provide exceptional content for your platform, but it takes preparation to make it great. Here are five tips to fuel your success
Tips for cultivating employee advocates and creating a positive work environment to avoid internet infamy and PR disasters like the United debacle.
An April Fool’s’ Day brand hoax can generate some buzz, but before you invest in that fun prank, make sure it actually benefits your business.
Kerry Gorgone describes four ways professionals need to work with other departments to achieve company goals and become a better marketer
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