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Welcome to the world’s most entertaining marketing podcast.

A big claim? Well, what other podcast brings you laugh-out-loud comedy, “celebrity” guest appearances, and cutting edge marketing insights? No wonder The Marketing Companion stands alone and has attracted thousands of loyal listeners.

Mark Schaefer is a globally-recognized marketing author, consultant, and blogger. Tom Webster is an insightful and pithy researcher and raconteur. Put them together and you’ve created one of the most acclaimed and beloved on-demand radio shows on the planet.

The Marketing Companion is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” Find a topic in the episode guide below or push one of the subscribe buttons to get episodes delivered free to your email account every other week.


An insider’s view of the American election and its meaning for marketers

November 29th, 2016

America has been through a tumultuous election cycle. Here’s an extraordinary view of the American election and its impact on business and marketing

Show Notes

A content dominance strategy drives new media economy

November 15th, 2016

Subscription-based revenue now far exceeds advertising revenue amonf media consumers. A content dominance strategy is driving the new media economy

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What marketing skills do you need for career success today?

November 1st, 2016

Debates rages over need for college education, marketing skills versus tech, and the future of marketing. What skills do you need for career success?

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The true goal of influence: Persuasion

October 18th, 2016

Persuasion has a number of elements, and you can’t truly persuade without understanding your audience, the information they need to achieve their own goals.

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Content marketing FOMO and the future of marketing budgets

October 4th, 2016

In this latest episode of The Marketing Companion podcast, Mark Schaefer and Tom Webster discuss content marketing FOMO, and courage in marketing

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How to create a winning strategy with crappy content

September 19th, 2016

The conventional wisdom is that quality beats quantity in content marketing but that is not always the case. Sometimes cheap and crappy content can win

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A thought exercise on social media and critical thinking

September 5th, 2016

Research shows that being immersed in web activities might reduce our ability process information. The enigma of social media and critical thinking.

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The reality of online influence and the only thing that matters

August 22nd, 2016

In the online realm, title doesn’t matter, achievement doesn’t matter, wealth doesn’t matter. The key to building online influence is being known.

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Why Content Shock is coming to a Facebook ad near you

August 9th, 2016

If you read between the lines, Facebook just told us it’s going to become a lot more expensive to be in marketing soon. In their recent blockbuster earnings announcement, CFO Dave […]

Show Notes

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The Marketing Companion Podcast

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