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Welcome to the world’s most entertaining marketing podcast.

A big claim? Well, what other podcast brings you laugh-out-loud comedy, “celebrity” guest appearances, and cutting edge marketing insights? No wonder The Marketing Companion stands alone and has attracted thousands of loyal listeners.

Mark Schaefer is a globally-recognized marketing author, consultant, and blogger. Tom Webster is an insightful and pithy researcher and raconteur. Put them together and you’ve created one of the most acclaimed and beloved on-demand radio shows on the planet.

The Marketing Companion is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” Find a topic in the episode guide below or push one of the subscribe buttons to get episodes delivered free to your email account every other week.


What does digital transformation mean to marketing?

February 7th, 2017

By Mark Schaefer Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. Social media and social selling, Big Data and […]

Show Notes

Is the Age of Apple over?

January 24th, 2017

Sales are down, critics are on the rise, and Apple is falling behind on several key technologies. Is the Age of Apple over?

Show Notes

Smart speakers, the streamification of content and big changes ahead

January 10th, 2017

This episode of The Marketing Companion covers bold ideas impacting marketers including smart speakers, artificial intelligence, streamification of content.

Show Notes

What every marketer needs to know about the Internet of Things

December 27th, 2016

The Internet of Things will have a profound impact on marketing. Carnegie University professor Ari Lightman provides insights on what’s coming next.

Show Notes

The gig economy and conversational marketing

December 13th, 2016

The gig economy now makes up 2 percent of the U.S. economy and it’s on the rise. Technology is opening up amazing new freelance opportunities

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An insider’s view of the American election and its meaning for marketers

November 29th, 2016

America has been through a tumultuous election cycle. Here’s an extraordinary view of the American election and its impact on business and marketing

Show Notes

A content dominance strategy drives new media economy

November 15th, 2016

Subscription-based revenue now far exceeds advertising revenue amonf media consumers. A content dominance strategy is driving the new media economy

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What marketing skills do you need for career success today?

November 1st, 2016

Debates rages over need for college education, marketing skills versus tech, and the future of marketing. What skills do you need for career success?

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The true goal of influence: Persuasion

October 18th, 2016

Persuasion has a number of elements, and you can’t truly persuade without understanding your audience, the information they need to achieve their own goals.

Show Notes

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The Marketing Companion Podcast

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