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Welcome to the world’s most entertaining marketing podcast.

A big claim? Well, what other podcast brings you laugh-out-loud comedy, “celebrity” guest appearances, and cutting edge marketing insights? No wonder The Marketing Companion stands alone and has attracted thousands of loyal listeners.

Mark Schaefer is a globally-recognized marketing author, consultant, and blogger. Tom Webster is an insightful and pithy researcher and raconteur. Put them together and you’ve created one of the most acclaimed and beloved on-demand radio shows on the planet.

The Marketing Companion is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” Find a topic in the episode guide below or push one of the subscribe buttons to get episodes delivered free to your email account every other week.


Digital marketing: A discussion on three touchy subjects

November 14th, 2017

Algorithms that hurt kids, marketing strategies that don’t work and “outing” on social media are three very touchy subjects covered in this discussion

Show Notes

The future of humor in marketing with The Marketoonist

October 31st, 2017

Humor is a powerful elements we can add to our marketing efforts. But humor in marketing is difficult. Here’s some real advice from The Marketoonist

Show Notes

It’s time to put an end to an era of lazy marketing

October 17th, 2017

Using new data from political research, there is an imperative for micro-segmentation and marketing fundamentals — a call for the end to lazy marketing.

Show Notes

The extraordinary power of curated content

October 3rd, 2017

There’s a lot of pressure to create great original content but maybe success comes through an industry curated content strategy.

Show Notes

Love, politics and content marketing

September 19th, 2017

In this new Marketing Companion episode, Mark Schaefer and Tom Webster review Content Marketing World and why politics and content marketing fell flat

Show Notes

Is it just me, or does it seem like the ad industry is a hot mess?

September 5th, 2017

The ad industry is in trouble and stock valuations are in a freefall. This podcast episode examines the problems in the ad industry.

Show Notes

I wasn’t a desperate entrepreneur, and that’s why I failed

August 22nd, 2017

The business case for becoming a desperate entrepreneur: A corporate intrapreneur will always lose to an entrepreneur running out of money and time

Show Notes

Is Amazon Spark primed for new social network success?

August 8th, 2017

Creating a new social network is a perilous proposition but Amazon Spark may beat the odds. What marketers need to know about this new entry.

Show Notes

What happens to your marketing effort when Google search goes away?

July 25th, 2017

Smart speakers have become part of our lives and voice search has profound implications for marketing. What happens when Google search goes away?

Show Notes

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The Marketing Companion Podcast

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