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Welcome to the world’s most entertaining marketing podcast.

A big claim? Well, what other podcast brings you laugh-out-loud comedy, “celebrity” guest appearances, and cutting edge marketing insights? No wonder The Marketing Companion stands alone and has attracted thousands of loyal listeners.

Mark Schaefer is a globally-recognized marketing author, consultant, and blogger. Tom Webster is an insightful and pithy researcher and raconteur. Put them together and you’ve created one of the most acclaimed and beloved on-demand radio shows on the planet.

The Marketing Companion is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” Find a topic in the episode guide below or push one of the subscribe buttons to get episodes delivered free to your email account every other week.


Creating content? When is it time to pivot (or quit?)

April 18th, 2017

There is a lot of emphasis on beginning a journey on creating content. But what about ending one? A discussion on the art and science of stopping.

Show Notes

Celebrating a Marketing Companion podcasting milestone

April 4th, 2017

It started over dinner in 2012 and today we celebrate a podcasting milestone, the 100th episode of The MarketingCompanion.

Show Notes

New research reveals Americans migrating to three social media platforms

March 21st, 2017

New research reveals Americans are avoiding ads at record rates, buying up smart speakers, and migrating to three main social media platforms

Show Notes

New media, new culture and how it’s confounding brands

March 7th, 2017

YouTube’s most popular star PewDiePie got into hot water with videos that some interpreted as hate speech but his popularity soared. What’s going on here?

Show Notes

A strategy to stay relevant in a tumultuous marketing world

February 21st, 2017

Developing a meaningful personal brand may mean the difference between getting the business or not, and maybe remaining relevant in a fast-changing world.

Show Notes

What does digital transformation mean to marketing?

February 7th, 2017

By Mark Schaefer Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. Social media and social selling, Big Data and […]

Show Notes

Is the Age of Apple over?

January 24th, 2017

Sales are down, critics are on the rise, and Apple is falling behind on several key technologies. Is the Age of Apple over?

Show Notes

Smart speakers, the streamification of content and big changes ahead

January 10th, 2017

This episode of The Marketing Companion covers bold ideas impacting marketers including smart speakers, artificial intelligence, streamification of content.

Show Notes

What every marketer needs to know about the Internet of Things

December 27th, 2016

The Internet of Things will have a profound impact on marketing. Carnegie University professor Ari Lightman provides insights on what’s coming next.

Show Notes

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The Marketing Companion Podcast

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