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Welcome to the world’s most entertaining marketing podcast.

A big claim? Well, what other podcast brings you laugh-out-loud comedy, “celebrity” guest appearances, and cutting edge marketing insights? No wonder The Marketing Companion stands alone and has attracted thousands of loyal listeners.

Mark Schaefer is a globally-recognized marketing author, consultant, and blogger. Tom Webster is an insightful and pithy researcher and raconteur. Put them together and you’ve created one of the most acclaimed and beloved on-demand radio shows on the planet.

The Marketing Companion is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” Find a topic in the episode guide below or push one of the subscribe buttons to get episodes delivered free to your email account every other week.


A strategy to keep up with marketing change

June 2nd, 2015

How do you keep fresh and up to date on all the marketing change happening in our world? Mark Schaefer and Tom Webster provide their thoughts

Show Notes

Lions and Tigers and Buyer Personas … Oh My

May 19th, 2015

In this new episode of The Marketing Companion, we dissect buyer personas, The Kardashians, and the Star Trek holocracy.

Show Notes

What you need to know about emerging content forms

May 5th, 2015

Frenzied competition in the content marketing space is forging new content forms that open up a world of new possibilities.

Show Notes

Maybe your podcast is not a podcast

April 21st, 2015

New research reveals people are unfamiliar with podcasting and that fact may keep your podcast from reaching its full potential

Show Notes

Is social media engagement still a thing?

April 7th, 2015

Remember when social media engagement was important? Trends may indicate otherwise.

Show Notes

Four reasons why traditional book publishing is dying (and what’s next)

March 25th, 2015

A discussion of a new book publishing model and a behind the scenes look at The Content Code

Show Notes

How to change your company culture for marketing success

March 10th, 2015

Your marketing success may not depend on your budget, your strategy or your people. It might be up to your company culture. Can you change it?

Show Notes

Don’t block me bro: Internet ad blocking takes hold

February 24th, 2015

Ad blocking seems to have the advertising industry in crisis but there doesn’t seem to be a unified plan to do anything about it. Why?

Show Notes

Social Media in the workplace. Who needs it?

February 10th, 2015

Is social media in the workplace a right?

Show Notes

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The Marketing Companion Podcast

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