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Welcome to the world’s most entertaining marketing podcast.

A big claim? Well, what other podcast brings you laugh-out-loud comedy, “celebrity” guest appearances, and cutting edge marketing insights? No wonder The Marketing Companion stands alone and has attracted thousands of loyal listeners.

Mark Schaefer is a globally-recognized marketing author, consultant, and blogger. Tom Webster is an insightful and pithy researcher and raconteur. Put them together and you’ve created one of the most acclaimed and beloved on-demand radio shows on the planet.

The Marketing Companion is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” Find a topic in the episode guide below or push one of the subscribe buttons to get episodes delivered free to your email account every other week.


Is social media engagement still a thing?

April 7th, 2015

Remember when social media engagement was important? Trends may indicate otherwise.

Show Notes

Four reasons why traditional book publishing is dying (and what’s next)

March 25th, 2015

A discussion of a new book publishing model and a behind the scenes look at The Content Code

Show Notes

How to change your company culture for marketing success

March 10th, 2015

Your marketing success may not depend on your budget, your strategy or your people. It might be up to your company culture. Can you change it?

Show Notes

Don’t block me bro: Internet ad blocking takes hold

February 24th, 2015

Ad blocking seems to have the advertising industry in crisis but there doesn’t seem to be a unified plan to do anything about it. Why?

Show Notes

Social Media in the workplace. Who needs it?

February 10th, 2015

Is social media in the workplace a right?

Show Notes

Under-used social media platforms (and more)

January 28th, 2015

Mark Schaefer and Tom Webster dissect the latest marketing trends including including Google Glass and under-used social media platforms

Show Notes

A story of Internet haters, trolls and malcontents

January 13th, 2015

How to handle Internet haters, trolls and malcontents

Show Notes

Google Pants and 10 Hilarious Highlights from The Marketing Companion

December 29th, 2014

A year-end round-up of comic highlights from The Marketing Companion, Including Google Pants and social media book titles you will never see

Show Notes

What’s next for digital marketing?

December 2nd, 2014

Looking out for digital trends — what next for digital marketing?

Show Notes

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The Marketing Companion Podcast

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