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Welcome to the world’s most entertaining marketing podcast.

A big claim? Well, what other podcast brings you laugh-out-loud comedy, “celebrity” guest appearances, and cutting edge marketing insights? No wonder The Marketing Companion stands alone and has attracted thousands of loyal listeners.

Mark Schaefer is a globally-recognized marketing author, consultant, and blogger. Tom Webster is an insightful and pithy researcher and raconteur. Put them together and you’ve created one of the most acclaimed and beloved on-demand radio shows on the planet.

The Marketing Companion is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” Find a topic in the episode guide below or push one of the subscribe buttons to get episodes delivered free to your email account every other week.


Where does social media fit in the marketing mix?

February 25th, 2014

Is social media today really about connecting or has it become another form of advertising?

Show Notes

Tips for incorporating public speaking into your marketing mix

February 11th, 2014

Public speaking is an increasingly important part of the marketing mix. This podcast covers ideas to be a more effective marketing speaker

Show Notes

When did leadership become a dirty word?

January 28th, 2014

The Marketing Companion podcast episode covers leadership changes at Zappos, the personal impacts of Content Shock and content curation as a strategy

Show Notes

Strategies to help your business overcome information overload

January 14th, 2014

Ideas to overcome the information density that is increasing business marketing costs

Show Notes

Understanding the moving target of Facebook reach

December 31st, 2013

New data suggests that the harder we work, the fewer people may be actually seeing our brand’s Facebook posts. Let’s make some sense of this trend

Show Notes

Six extraordinary marketing trends for 2014

December 17th, 2013

Not your usual predictions! Six thought-provoking ideas for the future of marketing

Show Notes

Sponsored Content: Edge of integrity or the salvation of advertising?

December 3rd, 2013

Sponsored content is the hottest topic in marketing. But will it bring redemption or corruption to our field?

Show Notes

Why research firms are screwing up content marketing

November 12th, 2013

Subtle but important change going on in the world of research with profound implications for what we can see and believe on the social web.

Show Notes

The future of podcasting — Will video kill the radio star?

October 29th, 2013

Podcasting has seen a resurgence in popularity. What does the future hold? Let’s look at some surprising data and trends that might provide a clue

Show Notes

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The Marketing Companion Podcast

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