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Welcome to the world’s most entertaining marketing podcast.

A big claim? Well, what other podcast brings you laugh-out-loud comedy, “celebrity” guest appearances, and cutting edge marketing insights? No wonder The Marketing Companion stands alone and has attracted thousands of loyal listeners.

Mark Schaefer is a globally-recognized marketing author, consultant, and blogger. Tom Webster is an insightful and pithy researcher and raconteur. Put them together and you’ve created one of the most acclaimed and beloved on-demand radio shows on the planet.

The Marketing Companion is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” Find a topic in the episode guide below or push one of the subscribe buttons to get episodes delivered free to your email account every other week.


Social media, authenticity and the human brand

September 23rd, 2014

What is the role of authenticity in social media and business? Is it an expectation, a myth, or a strategic weapon?

Show Notes

What are the boundaries of inbound marketing?

September 9th, 2014

What are the boundaries of inbound marketing? News Hubspot spurs a debate.

Show Notes

Coming clean on Facebook reach

August 25th, 2014

Unpacking data collected over the last year in search of the truth about Facebook reach

Show Notes

The Time for Twitter is NOW

August 12th, 2014

With new marketing, research and advertising options, Twitter has momentum. This might best time for Twitter for your business.

Show Notes

Would you erase yourself from Google search results?

July 29th, 2014

In this edition of The Marketing Companion, we cover the “right to be forgotten,” LinkedIn Blogging, Buyer Personas and more

Show Notes

If I were the King of Facebook …

July 15th, 2014

Complaining about Facebook has become one fo the most popular activities on the web, but what would you do to change it?

Show Notes

Is there a business disruption strategy?

July 1st, 2014

All the world wants to be disruptive, it seems. There are even disruption conferences. But can this really be a business disruption strategy?

Show Notes

Two technologies that will disrupt marketing strategy

June 17th, 2014

Mark Schaefer and Tom Webster discuss two technologies that will disrupt marketing strategy on this episode of The Marketing Companion

Show Notes

Authorship and the Invisible Blogger: Are you writing yourself out of success?

June 3rd, 2014

This episode of The Marketing Companion offers a new perspective on blogging and how our authorship is getting buried by changes on social media and the internet.

Show Notes

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The Marketing Companion Podcast

Why not tune into the world’s most entertaining marketing podcast that I co-host with Tom Webster.

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