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Welcome to the world’s most entertaining marketing podcast.

A big claim? Well, what other podcast brings you laugh-out-loud comedy, “celebrity” guest appearances, and cutting edge marketing insights? No wonder The Marketing Companion stands alone and has attracted thousands of loyal listeners.

Mark Schaefer is a globally-recognized marketing author, consultant, and blogger. Tom Webster is an insightful and pithy researcher and raconteur. Put them together and you’ve created one of the most acclaimed and beloved on-demand radio shows on the planet.

The Marketing Companion is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” Find a topic in the episode guide below or push one of the subscribe buttons to get episodes delivered free to your email account every other week.


What does it take to start a blog these days?

September 3rd, 2013

It seems like the world is conspiring to make the world more difficult for bloggers. How do you stand out in a crowded marketplace?

Show Notes

Will this be the savior of the news media?

August 20th, 2013

A few years from now, we may look back at August, 2013 as the “Jeff Moment” that transformed media as we know it.

Show Notes

Is Google Glass the future, or does it just make you look like a dork?

August 6th, 2013

Wearable technology seems like amazing opportunity for marketing, education, entertainment and connection. Or is it?

Show Notes

The Content Mill: Can Quantity Beat Quality?

July 22nd, 2013

  I think the role of “content” in the marketing mix is one of the most fasciating discussion topics around. How much is enough? How do you break through? Can […]

Show Notes

The Failure Manifesto and Why it is Hurting Your Business

July 9th, 2013

Do you need to experience catastrophic business failure to be successful these days? Exploring the Failure Manifesto and what it means to you.

Show Notes

Introducing the Essential Marketing Companion

June 24th, 2013

For a couple of months, I had been thinking about doing a podcast and finally, decided against it. I just thought that taking on another content-creation project might dilute my […]

Show Notes

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The Marketing Companion Podcast

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