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Welcome to the world’s most entertaining marketing podcast.

A big claim? Well, what other podcast brings you laugh-out-loud comedy, “celebrity” guest appearances, and cutting edge marketing insights? No wonder The Marketing Companion stands alone and has attracted thousands of loyal listeners.

Mark Schaefer is a globally-recognized marketing author, consultant, and blogger. Tom Webster is an insightful and pithy researcher and raconteur. Put them together and you’ve created one of the most acclaimed and beloved on-demand radio shows on the planet.

The Marketing Companion is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” Find a topic in the episode guide below or push one of the subscribe buttons to get episodes delivered free to your email account every other week.


Strategies to help your business overcome information overload

January 14th, 2014

Ideas to overcome the information density that is increasing business marketing costs

Show Notes

Understanding the moving target of Facebook reach

December 31st, 2013

New data suggests that the harder we work, the fewer people may be actually seeing our brand’s Facebook posts. Let’s make some sense of this trend

Show Notes

Six extraordinary marketing trends for 2014

December 17th, 2013

Not your usual predictions! Six thought-provoking ideas for the future of marketing

Show Notes

Sponsored Content: Edge of integrity or the salvation of advertising?

December 3rd, 2013

Sponsored content is the hottest topic in marketing. But will it bring redemption or corruption to our field?

Show Notes

Why research firms are screwing up content marketing

November 12th, 2013

Subtle but important change going on in the world of research with profound implications for what we can see and believe on the social web.

Show Notes

The future of podcasting — Will video kill the radio star?

October 29th, 2013

Podcasting has seen a resurgence in popularity. What does the future hold? Let’s look at some surprising data and trends that might provide a clue

Show Notes

The number one business opportunity in marketing today

October 15th, 2013

Many businesses and their marketing leaders don’t know enough about data analytics to ask the right questions that lead to insight and advantage

Show Notes

The Future of Twitter

October 1st, 2013

Twitter is at a crossroads that will change the complexion of the social media platform forever. What can you expect?

Show Notes

What skills do you need to succeed in marketing?

September 17th, 2013

The foundations of marketing success are shifting under our feet. Are we doomed to be in a permanent state of catch-up or can we prepare?

Show Notes

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The Marketing Companion Podcast

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