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Welcome to the world’s most entertaining marketing podcast.

A big claim? Well, what other podcast brings you laugh-out-loud comedy, “celebrity” guest appearances, and cutting edge marketing insights? No wonder The Marketing Companion stands alone and has attracted thousands of loyal listeners.

Mark Schaefer is a globally-recognized marketing author, consultant, and blogger. Tom Webster is an insightful and pithy researcher and raconteur. Put them together and you’ve created one of the most acclaimed and beloved on-demand radio shows on the planet.

The Marketing Companion is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” Find a topic in the episode guide below or push one of the subscribe buttons to get episodes delivered free to your email account every other week.


Influencer marketing grows up

July 11th, 2017

In just five years, influence marketing has grown from Klout to a mainstream industry channel. This post shows that influencer marketing grows up

Show Notes

Should you trust The Meeker Report?

June 27th, 2017

The annual “Meeker Report” is a treasure trove of digital marketing trends and facts that attracts massive media attention each year. But can it be trusted?

Show Notes

Achieving escape velocity: The content discovery challenge

June 13th, 2017

Search algorithms are holding content “loops” in place, making the popular even more popular, and depressing content discovery. What is the strategy now?

Show Notes

Artificial intelligence, real-life marketing

May 30th, 2017

Artificial intelligence and marketing — what’s real, what’s now, what’s ahead? Our latest podcast episode is a far-ranging discussion on AI

Show Notes

The big shift: Ads, TV, and the content monetization challenge

May 16th, 2017

One of the world’s leading content channels just had a big layoff, a symbol of the massive shifts in content monetization realities

Show Notes

20 Extraordinary Content Marketing Insights

May 2nd, 2017

The founder of BuzzSumo provides exclusive content marketing insights from years of analyzing billions of pieces of content

Show Notes

Creating content? When is it time to pivot (or quit?)

April 18th, 2017

There is a lot of emphasis on beginning a journey on creating content. But what about ending one? A discussion on the art and science of stopping.

Show Notes

Celebrating a Marketing Companion podcasting milestone

April 4th, 2017

It started over dinner in 2012 and today we celebrate a podcasting milestone, the 100th episode of The MarketingCompanion.

Show Notes

New research reveals Americans migrating to three social media platforms

March 21st, 2017

New research reveals Americans are avoiding ads at record rates, buying up smart speakers, and migrating to three main social media platforms

Show Notes

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The Marketing Companion Podcast

Why not tune into the world’s most entertaining marketing podcast that I co-host with Tom Webster.

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