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Welcome to the world’s most entertaining marketing podcast.

A big claim? Well, what other podcast brings you laugh-out-loud comedy, “celebrity” guest appearances, and cutting edge marketing insights? No wonder The Marketing Companion stands alone and has attracted thousands of loyal listeners.

Mark Schaefer is a globally-recognized marketing author, consultant, and blogger. Tom Webster is an insightful and pithy researcher and raconteur. Put them together and you’ve created one of the most acclaimed and beloved on-demand radio shows on the planet.

The Marketing Companion is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” Find a topic in the episode guide below or push one of the subscribe buttons to get episodes delivered free to your email account every other week.


The new psychology of content consumption

July 12th, 2016

The psychology of content consumption is changing dramatically, affecting Snapchat, content streaming habits, and Facebook strategy. Plus, audio emojis!

Show Notes

Six thought-provoking and profound marketing trends

June 28th, 2016

A new report highlights several profound marketing trends. In this Marketing Companion episode, Mark Schaefer and Tom Webster dissect these issues

Show Notes

Podcasts and advertising: Meet social media’s new super power

June 14th, 2016

We are rapidly moving toward an ad-free world. That’s why you need to take a new look at podcasts and advertising, as this new research suggests.

Show Notes

How do you make your content the signal instead of the noise?

May 31st, 2016

Marketers have to deal with an increasingly crowded world. How do you make your content the signal instead of the noise?

Show Notes

Brand bullying and other things that need to change

May 17th, 2016

Brand bullying, social media “evangelism” and Slurry the Chatbot are some of the topics explored on the new episode of The Marketing Companion

Show Notes

Are you ready for the mega-shift from social media to private media?

May 3rd, 2016

There is a big change going on in the way consumers are communicating. Are private media channels a signal of a post social media era?

Show Notes

Facebook and Snapchat at war, and four other groovy media trends

April 19th, 2016

Facebook and Snapchat are at war, while Twitter is finding its cool and Audible is seeking audio domination. A podcast on media trends!

Show Notes

How to save Twitter

April 5th, 2016

The stock is tumbling, executives are leaving, the CEO is scrambling. It’s time to look at how to save Twitter.

Show Notes

Snapchat for the win

March 22nd, 2016

Facebook remains the dominant social media channel but new research shows teens are moving a new direction. Snapchat for the win.

Show Notes

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The Marketing Companion Podcast

Why not tune into the world’s most entertaining marketing podcast that I co-host with Tom Webster.

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