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Welcome to the world’s most entertaining marketing podcast.

A big claim? Well, what other podcast brings you laugh-out-loud comedy, “celebrity” guest appearances, and cutting edge marketing insights? No wonder The Marketing Companion stands alone and has attracted thousands of loyal listeners.

Mark Schaefer is a globally-recognized marketing author, consultant, and blogger. Tom Webster is an insightful and pithy researcher and raconteur. Put them together and you’ve created one of the most acclaimed and beloved on-demand radio shows on the planet.

The Marketing Companion is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” Find a topic in the episode guide below or push one of the subscribe buttons to get episodes delivered free to your email account every other week.


Navigating the shifting sands of Facebook marketing

September 7th, 2015

Organic reach on Facebook is going up. Confused? Check out this discussion on Facebook marketing trends

Show Notes

How to know when it’s time to call it quits

August 24th, 2015

Statistics show that most new business ventures fail. How do you know when it’s time to call it quits?

Show Notes

The seedy underbelly of advocate marketing

August 10th, 2015

The good, the bad, the ugly of advocate marketing from Mark Schaefer and Tom Webster. What are the best practices? How are companies robbing brands?

Show Notes

The real problem with real time marketing

July 28th, 2015

Real time marketing is one of the hottest trends around but it is also one of the most difficult tricks to achieve in business

Show Notes

The future of content marketing strategy

July 14th, 2015

In a world gone mad with content proliferation, how we go to market is being transformed. Here is the future of content marketing

Show Notes

Why Americans are secretly furious with marketers

June 30th, 2015

A new report shows how companies are mis-leading Americans. Consumers are resigned to their lies and getting furious with marketers.

Show Notes

A strategy to keep up with marketing change

June 2nd, 2015

How do you keep fresh and up to date on all the marketing change happening in our world? Mark Schaefer and Tom Webster provide their thoughts

Show Notes

Lions and Tigers and Buyer Personas … Oh My

May 19th, 2015

In this new episode of The Marketing Companion, we dissect buyer personas, The Kardashians, and the Star Trek holocracy.

Show Notes

What you need to know about emerging content forms

May 5th, 2015

Frenzied competition in the content marketing space is forging new content forms that open up a world of new possibilities.

Show Notes

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The Marketing Companion Podcast

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