Social Media Marketing Strategy

social media marketing strategy

Mark Schaefer literally wrote the book on social media marketing strategy.

He has developed social media marketing strategies for some of the world’s best-known brands including Adidas, Merck, and the U.S. Air Force. He has also worked with smaller businesses ranging from tech start-ups to a winery in Provence and a regional medical clinic.

social media strategyThere are three primary reasons Mark Schaefer stands alone in social media and marketing strategy development:

  1. He has more than 30 years of experience developing marketing strategies for global brands.
  2. His education includes an MBA and a masters degree in organizational devlopment. Your completed stratey will acknowledge the political and bureacratic realities so your plan will work, not sit on a shelf.
  3. Schaefer’s background in statistics and analysis helps him unearth opportunities other strategists normally miss.

A typical marketing strategy development process takes between one week and two months depending on the complexity of the business. The process might include:

  • A deep-dive “brand discovery” session with the client.
  • Data and internal research review
  • Primary and secondary research
  • Executive interviews
  • Customer interviews
  • Competitor analysis
  • Industry analysis

The deliverable will be an actionable, prioritized plan that is tailored to your specific needs, budget and resources. Based on the customer needs, this plan would include:

  • Specific action plans including strategies for each social media platform
  • A high-level survey of competitor marketing and industry social media best practices
  • Insights from customers and other relevant stakeholders
  • Recommendations on marketing tone, points of differentiation, and positioning
  • A detailed list of short-term activities that will immediately boost your social media effectiveness
  • Recommendations on measurement and a social media dashboard
  • Specific ideas on community-building strategies that will lead to content “ignition”
  • Recommendations on resourcing, on-going program management, and budget
  • Written report plus live or web meeting review of the plan
  • Follow-up calls and consultations as needed

There is no need to be overwhelmed and frustrated.  Call me today and let’s get to work!

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