How to be the best fake possible
The Most Human Company Wins except when the Best Fake is better. Why AI-generated content will dominate marketing.
The Most Human Company Wins except when the Best Fake is better. Why AI-generated content will dominate marketing.
When Mark Schefer lost his voice, he turned to AI to help with the first voice-synthesized podcast episode.
AI is creeping into our careers and businesses. But what about the impact on our lives? In this introspective episode of The Marketing Companion, Mark Schaefer and Mathew Sweezey provide a personal view of the impact of AI.
AI-generated content is swarming the media landscape. When the dust settles, there will be a distinct place for human content!
An AI marketing strategy is probably in the cards for most businesses. But where do you start? Mark Schaefer provides helpful tips for large and small businesses.
The race to embrace AI has deep ethical, philosophical and cultural impacts. This discussion reveals some thought-provoking considerations!
Mark Schaefer and Jay Acunzo disagree on the AI threat to creativity. Will new AI applications simply boost our creative output or erode our audiences and ability to monetize?
Time to take a new look at ChatGPT for marketing. The days of magic tricks are over.
The business case for personal branding comes into chilling view as AI takes over content creation jobs.
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