Influencer marketing is becoming a crowded space. There’s barely any loyalty between influencers and brands, especially in smaller cities and geographies. What do brands need to do today, to reap the rewards of influencer marketing tomorrow? Brands need to invest in true influence.
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With the pressure to perform and build influence on the web, many people are buying fake followers, likes and comments. But in the end, true influence will win.
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To stand out today, too many are trying to be sensational or outlandish. But an alternative is to create content as an act of service that creates a legacy.
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This video blew up and created the Internet’s biggest scandal in years. What marketing leadership lessons can be distilled rom the underlying issues presented in this case?
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Influencer outreach is a mix of art and science, but if you miss out on this one consideration, you may imperil your company and your brand.
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A new research report highlights the current state of B2B influencer marketing and includes six transformative industry trends.
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Attorney Kerry O’Shea Gorgone offers tips for creating a contract to use when engaging in influencer marketing.
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Starting a B2B influencer marketing program takes a new mindset, perhaps even a change in corporate culture. Here are some observations from an expert
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Jay Acunzo shares how brands should approach working with influencers and why they should focus on attention retention, not audience size or CPMs.
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