One of my clients built his business entirely on influencer marketing. His revenue has grown explosively through a combination of both paid and organic relationships with powerful influencers who specialize […]
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Market dynamics are pushing creators and community to the forefront of marketing strategy. Influencers are wielding unprecedented power. Is it timwe to get onboard?
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New research shows the creator economy is 250% bigger than we thought, and a robust source of income for nearly 30 million Americans.
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Influence marketing and influencers are under attack. It’s time to assess the state of the nation with this strategy.
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Could Live Commerce be the next big social media mega-trend?
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“TikTok made me buy it” is more than a meme. It’s becoming a rallying cry for fans.
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Influencer strategy must be re-imagined as young people emphasize celebrity over authority.
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Clubhouse is awesome and growing fast. But there are challenges for content creators.
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Becoming a digital influencer doesn’t depend on how you look or even the followers you have. The secret lies in transmission.
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