Marketing research is in jeopardy. A WSJ report says that people won’t respond to polls any more. What are the implications for our businesses when we can’t count on marketing research?
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There has been a ton of bad news on the web about the bad behavior of influencers. Is it time to regulate social media influencers? The author says, “no.”
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Over the last couple of months, something interesting has been happening to the social newsfeed. The world is seeing a shift that marketers need to note.
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Focusing on the Stories format could be the key to answering the tricky question of retaining the stagnant user base Facebook faces on social media.
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Marketers have long enjoyed the high Instagram organic reach and engagement. But given the history of its parent company, Facebook, that may be ending.
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By Kerry Gorgone, {grow} Contributing Columnist Brands trying to use Instagram to reach their audience already have to fight for engagement: 70% of instagram posts don’t get seen due to Instagram’s […]
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The announcement of IGTV from Instagram is a bet on vertical video, and begs the question, what does this mean to the future of television?
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Content marketing is in ‘dark days,’ requiring fresh approaches to creativity. In fact, maybe your content marketing needs to be like a chalupa!
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This blogger was jailed for six years. What he found when he emerged is a lesson for our time. The war on social media
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