What’s the difference between influencer marketing and word of mouth marketing?
The post explored the difference between influencer marketing and word of mouth marketing and examines how the strategies are blurring.
The post explored the difference between influencer marketing and word of mouth marketing and examines how the strategies are blurring.
Ekaterina Walter shares three fascinating examples that showcases the power of brand storytelling with the statistics to support it.
John Espirian shares his experience finding his branding hook after a conversation with Mark, which led to being included in the book “KNOWN.”
Industry leaders once predicted many niche social networks that eventually eat away at Facebook’s dominance Why did that never happen?
Another Google failure could have been avoided. Google+ was killed from the company’s arrogance and lack of a meaningful marketing strategy.
Marketing success comes from different strategies now that customers have self-selected and become member of like-minded islands.
Values based marketing isn’t for everyone, but the business case is strong for this strategy, especially if you have first-mover advantage.
There have three marketing rebellions raging for more than 100 years. There is a new one brewing but most companies can’t see the changes happening.
Many companies can’t describe their point of differentiation. Why should somebody buy from you instead of a competitor? Until you can identify that, you don’t have a marketing strategy.
Why not tune into the world’s most entertaining marketing podcast!
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.
Subscribe to my {grow} newsletter for my weekly insights that will set you apart as an elite marketer.