Social advocacy marketing gains legitimacy
Ekaterina Walter answers the tough questions about the emergin field of advocacy marketing
Ekaterina Walter answers the tough questions about the emergin field of advocacy marketing
Exclusive interview with Klout Founder traces his emotional journey with his start-up
How do you determine value of an influence marketing campaign? A case study.
New research shows a huge “advocacy gap” between passionate consumers and those who actually talk about brands.
Do you bow deeply to your customers? Here are for inspiring business lessons from the Japanese
Traditional media is on the decline and we can now identify “influencers” with relevant content pipelines to help us. Now what do we do about it? Whats next
Most social online influence marketing is done all wrong. But these three case show that there is hope!
Most critics of Klout have created their own Echo Chamber of dissent, repeating the same inane criticisms. Let’s apply critical thinking to the topic.The truth about social media power and influence
A university educator uses a radical approach to prepare his students for the marketing workplace: Focus on Klout scores.
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